5 Ways To Better Sell Your Skill Set
Communicating your worth is essential in the business world. How clients value your skills impacts how you communicate — and how much you’re paid — more than anything. Here are five ways to better sell...
View Article#CancelWWENetwork and What We Can Learn From It
The WWE is one of the most successful media companies in the world. Unlike any other brand, the WWE keeps its fan base (the WWE Universe) engaged with remarkable success. And in return, the WWE...
View ArticleBuilding Brand Awareness Through Improved Online Visibility
In order to build substantial brand awareness in our increasingly digital culture, you need to account for online marketing. Building brand awareness is a staple in nearly every successful marketing...
View ArticleHow to do SEO Outreach in 2015: Strategies that Work
It annoys me when I hear people describe SEO as a spammy practice. But you know what? Sometimes we as an industry are to blame. And outreach is one area where collectively we can get better. At the...
View ArticleThe SEMrush Blog Reaches 1000 Posts
We did it! Thanks to you, our valued contributors and readers, the SEMrush blog has reached 1000 blog posts; a milestone nearly three years in the making. Continue reading for some personal memories of...
View ArticleSix Subreddits Every Marketer Should Follow
When most marketers think about Reddit, they view it as if it’s a thing that shall not be named. Marketers have proclaimed time and time again that Reddit is a tough network to crack, and one that...
View ArticleAll About the Crowdfunded Startup
Crowdfunding is when a large number of donors contribute small amounts of money during an online fundraising campaign in order to finance a new product, project, venture, adventure or even an entire...
View ArticleBuild Social Communities: Real World Strategies for SMBs
If there’s one thing small and medium-sized businesses (SMBs) understand, it’s how to operate on a shoestring budget. And that’s what makes social media marketing seem like such a great outreach tool....
View ArticleLadies and Gents, the Pipeline is Not the Problem: #WomenInTech
There is a pervasive myth that women aren’t drawn to tech-industry jobs because of inadequate encouragement in math and science classes in school. Within this dominant paradigm, it’s assumed that when...
View Article#WomenInTech at SEMrush Discuss Challenges, Successes and Creepers [Podcast]
As part of Women in Tech week here on the SEMrush Blog, SEMrush Webinar and Podcast Host Peter Starr Northrop speaks with our Community Manager Kathleen Garvin, Sales Executive Margaret Keavney and me...
View Article5 Thoughts on Our “Women in Tech” Podcast
This week, three ladies at SEMrush recorded a podcast for our Women in Tech Week on the blog. Being part of this lovely panel of ladies in tech and digital marketing was a great experience. Since we...
View ArticleHow Do You Manage Your Blog Comment Section?
For the last year or so, we’ve used Disqus on the SEMrush blog. Disqus is a networked community platform that can be installed on your site via code or plugin. A colleague new to our commenting system...
View ArticleThe SEMrush Podcast on Podcasting
A podcast and theme week would hardly be complete without a podcast on podcasting. I ask webinar host, educator and actor Peter Starr Northrop all about podcasting best practices in our latest...
View ArticleHow the Dover Police Made a Dream Come True: #SwiftAWish
Hashtags are powerful little tags in digital media. They can help people categorize topics, events, and happenings. They can help searchers find information on a topic. And they can sometimes help a...
View ArticleSocial Road Trip and The Power of Building an Online Community
It started as a joke: a smart off-the-cuff comment in a weekly Twitter chat between myself, a female in her mid twenties, and two men I have never met offline. “I have so much fun in these chats! It’s...
View ArticleYour Twitter Chat GIF Guide
You could say I have a bit of a reputation for using GIFs in Twitter chats. It all started with Tumblr. My competency with reaction GIFs is a result of my time spent on that site. On Tumblr, users post...
View ArticleHow to Create an Influencer Marketing Plan for Your E-Commerce Company
When everyone is competing for social media attention, SEO standing and business between similar brands, developing a good influencer marketing strategy can be key. This is especially important for...
View Article4 Reasons To Focus On Growing Your Social Audience
Social media is more than just a place to share your thoughts. It’s a piece of digital real estate you can leverage to compel some form of progress, whether for you (as an influencer) or for your...
View Article5 Ways Domain Names Foster Community and Brand Equity
Domain names, while often taken for granted, can mean much more than we give them credit for. They communicate an element of brand identity and make a clear statement of brand differentiation — even if...
View Article20 SEO Link Building Tactics That Work
The Internet is built on links. Link building plays a vital role in achieving the good search engine rankings. Gone are the days when buying hundreds of links through spam methods would give better...
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